About Us

A Big Indian Story is an ecofashion and lifestyle brand with a difference. What sets us apart is our passion for all things Indian. We work with traditional Indian artisans, add contemporary design ideas and create truly beautiful products across fashion, bags, jewellery, art and other lifestyle categories. We have partnered with folk artists, karigars and cooperative societies across the country to develop our collections. We endeavour to use natural fabrics, vegetable dyes and animal friendly materials to create a range of sustainable products. By working directly with the artisans, we are able to give them a fair price for their skills and also ensure we help support and sustain their crafts. From the lovely Kalamkari, the vibrant Phulkari, intricate Kantha, handwoven Ikat to the Dokra and Filigree, each craft is unique and rich in the heritage of India. Art from the Gond tribals and the Chitrakars of Midnapur, crafts of the Banjaras of the South and the breathtaking Batik and Ajrakh, the variety is endless.